The Royal Maxfli and DDH Tour Special marketed as high-performance balls. To date, the company’s flagship ball has been the high-end Srixon Z-Star aimed at the best players, but now it tackles the conundrum of creating the elusive ball to satisfy everyone else with its new Q-Star Tour. The Staff Model ball (see below) is aimed at the low handicap golfer while the DUO targets the high handicapper. After the Dunlop 65 ran its course, SRI went on to manufacture high profile Slazenger and Maxfli balls for Dunlop. That being said, beginners and high handicaps won’t be able to spin any type of ball anyway. The three-piece construction delivers low spin to enhance distance and deliver a higher launch angle while maintaining ball speed. No company holds more patents for golf ball construction than SRI. Sumitomo’s Business Philosophy continues to guide the company four centuries later, emphasizing the importance of prudence, honesty, and sound management in the pursuit of an honorable character above money-making endeavors. Sumitomo did not come into the golf business passively. In 1997, Sumitomo formed a joint venture with Goodyear Tire and Rubber Company, by which Goodyear and Sumitomo agreed to manufacture tires for each other's markets, including Dunlop branded tires.

The Sumitomo Group bought into Dunlop in 1960 and a few years later took over management of the business. Sumitomo segued over to the copper business and helped pioneer a smelting process that made Japan one of the world’s leading copper producing countries. Meanwhile, his brother-in-law operated a coppersmithing business nearby. Even as the profile of its golf products rises around the world, you can be sure Sumitomo Rubber Industries stays behind the scenes in its role as the golf industry’s most successful ghostwriter. For most of its history, Sumitomo Rubber Industries (SRI) has been the ghostwriter of the golf ball industry. And the amount of time that Srixon commits to R&D is up there with the leaders in the industry. Want to learn about how other companies with humble origins became giants in the golf industry? Now in its 10th generation, the new Srixon Soft Feel golf ball provides even better feel on all shots, improved greenside spin and incredible distance and accuracy from tee to green. Srixon golf balls now compete in all levels of the golf ball market.

The Srixon Soft Feel is now in its 10th generation while the Q-Star Tour 2 slots as a performance ball for the recreation player. This is Srixon’s third time creating the popular urethane outer layer, and this generation of "SpinSkin" cover is producing a 13% increase in softness at impact. The Srixon Q-Star Tour combines the potent combination of lower compression and a club face-grabbing urethane cover. The 1990s brought the world’s first tp5x golf balls balls to utilize metallic compounds, and the Maxfli Hi-Brid was the first three-piece golf ball to make use of a urethane mid-layer. In 2000, SRI brought out its long-running line of XXIO golf balls and clubs. Major Champions when wins are on the line. About ten years ago Sumitomo Rubber emerged from the shadows and introduced its own line of golf balls under a little company we may know as clubs and Srixon golf balls - solid performers in a world dominated by the Titleists and Callaways of the world.

Srixon was one of the first to toss its hat into the low compression, "soft feel" end of the market, so they’ve had a lot of practice over the years. Srixon Soft Feel golf balls provide the performance needed for success for all golfers but especially great for amateur golfers with low to moderate swing speeds 90-105 mph. The Q-Star Tour chases distance with a Dual Energetic Gradient Growth Core that is engineered to be compatible with moderate swing speeds by its low compression core. Golfers of moderate swing speeds will realize tour caliber spin and control on approach shots. To put it succinctly, the Srixon Q-Star Tour golf ball is for players with moderate swing speeds on a quest for Tour-level performance. The Pro Soft has been optimised for distance for serious amateurs who have a medium-to-fast swing speed. All were ghostwritten by authors who were obviously not Ian Fleming. Ian Fleming gained fame as the creator of the post-World War II spy with a license to kill, James Bond. In fact, it was Goldfinger’s professed passion for playing only Dunlop 65 Number Ones that enabled the super spy to engineer his rival’s defeat in that match.