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In the most recent earnings call, Zuckerberg famous that Reels would have to compete. Facebook (now Meta) carried out a 9-day diary examine on teens and adults in the US on their session-degree experiences using TikTok and Instagram Reels. You'll recall that the "only 20-somethings" argument was true when Facebook first got here out too. Ironically, it's much less about tiktok followers becoming extra like Facebook, however Facebook needing to become like TikTok. With all of this audio stuff in thoughts, I feel like one of many handiest options of TikTok is how it lets you're employed with multiple audio layers in a video. These memes-as-videos reference things acquainted to Gen Z, like gaming tradition (see below). "These digital natives’ tastes and wishes govern the future of social media and tradition. Here's what's vital to understand: we're not instructing you to "go viral." We're not teen influencers trying to grow to be social media stars. This authenticity is what drives conversions from social media in an period the place increasingly more folks favor non-traditional and extra organic advertising methods.

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