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"At Pacsun we always suppose digital first by way of how we communicate with our group," says Brie Olson, President at Pacsun. Pacsun is main with digital first Gen Z initiatives throughout TikTok, Snapchat, AR, digital gaming and NFTs to launch its new Holiday 2021 campaign across a number of digital channels. Early Black Friday messaging will even be a lead method into the Holiday season, giving customers the possibility to point out up sooner to the Pacsun retail Holiday expertise in an intentional manner by promos and deals that can consistently be messaged throughout a number of model channels. Combining the digital and in-store experience, Pacsun will host weekly livestream events to showcase curated collections of gifts at their retail places nationwide, together with the DTLA and Soho flagship shops in a brand new buildout house for its launches entitled "gallery space." This dedicated set up would be the backdrop for surprise model partners and visitor influencer hosts for unique drops.