Vanessa Pappas, now the company’s interim CEO, said the cash would help "ambitious creators in search of alternatives to foster a livelihood through their innovative content." After receiving an "incredible response," TikTok later stated the fund would grow to $1 billion within the US over the following three years, and double that globally. In July, when TikTok introduced it was launching a $200 million fund to compensate creators, lots of the platform’s stars had been elated. The button had pushed $29 million of gross sales in a single day earlier than the 12 months was out. Additionally, it gained over 684 million views, greater than 220k consumer-based mostly videos created, and a formidable 11% engagement fee. "It’s cool that older content material can nonetheless be enjoyed weeks later, but additionally annoying that as an alternative of seeing new content I see movies from months in the past," says Moria Bryson, a TikTok creator زيادة متابعين تيك توك with over 200,000 followers who goes by @mannequindude. One month after this system formally launched, some TikTok influencers say they’re dissatisfied with how the Creator Fund has panned out. "I ended up leaving the Creator Fund. Since 2020 when greater than 1,000 major firms boycotted Facebook promoting to protest the platform’s dealing with of hate speech and misinformation, entrepreneurs and CMOs have been concerned about the prevalence of toxic and reputationally damaging content material on platforms, and TikTok will not be immune to the identical considerations.

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